In the future, we like challenges. When we talk about sales Cachemires is affordable and does not ignore qualityEveryone assured us that it was impossible. You can guess the next... We decided to prove the opposite to them.

First, we buy Only the best raw materialsBut this is not enough to make the best sweater. Cashmere is an expensive material purchased by weight, so many brands have invented techniques to reduce costs. They shorten sweaters or reduce weight to save materials.

In our opinion, these sleight of hand are not necessary. Take the most easily comparable products: our basic sweaters (round neck, V -neck and turtleneck). They are knitted with a thicker thread, therefore more expensive, than all brands at comparable prices. On arrival our sweaters is 20% heavier, which means more beautiful, warmer, and which hold longer.

To reach really accessible prices, we decided to do the opposite of what others do: Instead of reducing the quality of the products, we reduce our margin. We can therefore offer both the best price, and the highest quality products. For comparison, products of the same quality are usually sold between 250 € and € 800 in store or on the internet.

To get there, we have built a more agile model: without intermediaries and based on digital. We do not need to make you pay for traditional communication and advertising expenses. We take so much care to our products that we think that they are talking about themselves, and that it is our customers who talk about it best. So we can focus on what we can do best, make beautiful sweaters!

A short cycle for a minimized sale price. After developing our models and colors, we buy the raw material, we dye the wire, and make our parts in our workshops. We then multiply the manufacturing cost by a maximum of 2 (against 3.5 to 12 for our competitors!), In order to cover our costs: transport, import and marketing. Nothing more, nothing less. The result: Quality cashmere sweaters that no one has ever been able to offer at this price.

Our price is so optimized that it is dependent on the fluctuating course in cashmere. Thus, if the course increases, our prices can also increase the following season slightly. Conversely if the price drops, we make you benefit from it. It's that simple.